How to Sell on TikTok in Kenya (2026): Videos, Lives and Turning Views Into Orders

Nov 10, 2026

Buy More Mall Kenya

TikTok is where many Kenyan shoppers now discover products, from dresses and baby items to power tools and home gadgets. A short, honest video can reach thousands of people near you for free. The challenge is turning those views into paid orders.

Quick answer: Switch to a TikTok Business account, post short videos that show the product being used and the price, go Live regularly once you qualify, and put one link in your bio that leads to your full catalogue with prices and a WhatsApp order button. TikTok Shop (in-app checkout) only runs in selected countries, so most Kenyan sellers take orders on WhatsApp and payment by M-Pesa, or send buyers to an online shop such as their Buy More Mall shop.

Step 1: Set Up Your Account to Sell

Use a name customers can search: your shop name plus what you sell.
Switch to a Business account (Settings → Account).
Write a bio with what you sell, your town and delivery areas.
Add your link: your shop or website, where every product has photos and a price.
Use a clear profile photo: your logo or you with your products.

Step 2: Videos That Sell

Video type	Example
Show it working	A drill going through concrete; a baby carrier worn three ways
Price reveal	"This 5-metre HDMI cable is KSh …, here is what you get"
Before and after	A wall before and after tiling
Unboxing a delivery	Packing a customer's order (hide their details)
Answer a comment	Reply to "Do you deliver to Kisumu?" with a video
Behind the scenes	Restocking day at the shop

Keep videos short, show the product in the first two seconds, say the price clearly and end with "order through the link in my bio" or "WhatsApp us".

Step 3: Sell on TikTok Live

TikTok sets requirements for going Live (such as age and, in many regions, a minimum follower count). Once you can, go live at the same time each week, show items one by one with the price, and have a helper reply to comments and take WhatsApp orders. Read more on selling on WhatsApp Business.

Step 4: Turn Views Into Orders

Every product in your videos should be in your online catalogue with a price.
Reply to comments within minutes; DMs go cold fast.
Use a till or paybill (accept M-Pesa online).
Confirm stock before taking payment.
Deliver fast and post the delivery (with permission) as social proof (delivering online orders).

Use Your Buy More Mall Shop as the Link in Bio

A Buy More Mall shop gives TikTok viewers one link with all your products, prices, photos and a checkout with M-Pesa. From the Simba package you also get your own website (yourshop.buymoremall.co.ke) with WhatsApp order buttons, so a viewer can build an order and send it to you in one message. Open your shop on Buy More Mall.

Package	Price	Active for	Products	Own website
Chui	KES 2,500	30 days	50	Shop page on Buy More Mall
Simba	KES 7,500	90 days	100	Yes: yourshop.buymoremall.co.ke
Nyati	KES 25,000	90 days	300	Yes, plus own domain
Kifaru	KES 60,000	180 days	500	Yes, plus own domain
Ndovu	KES 99,999	365 days	750	Yes, plus own domain and all premium designs

Package prices as listed on Buy More Mall in November 2026; see the packages page for current offers.

Worked Example: A Zero-Budget Shoe Seller

A Nairobi seller films three 15-second videos a day: shoes on feet, the sole close-up, and the price on a card. Comments asking "size 40?" get a reply video. After a month, most orders come from people who watched several videos and then tapped the shop link in her bio.

Common Mistakes to Avoid

Hiding the price ("DM for price").
Using other sellers' videos.
Posting once a week and giving up.
Slow replies to comments.
Promising delivery times you cannot meet.

Frequently Asked Questions

Can I sell on TikTok in Kenya?

Yes. Kenyan sellers sell by posting product videos and taking orders through WhatsApp, DMs or an online shop link.

Is TikTok Shop available in Kenya?

TikTok Shop runs only in selected countries; check in your TikTok app. Most Kenyan sellers use a link in bio to their shop.

How do I sell on TikTok for free?

Posting videos and Lives is free; you only pay if you run TikTok ads.

How many followers do I need to sell on TikTok?

None to post videos; going Live has requirements set by TikTok.

What sells best on TikTok in Kenya?

Products that look good in action: fashion, beauty, baby items, gadgets, tools and home items.

Cover photo: LG V10 by LG Electronics, BY 2.0, via Wikimedia Commons. Cropped.

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