How to Make a Business Logo for Free (2026): Simple Steps, Sizes and Examples

Oct 19, 2026

Buy More Mall Kenya

A logo is the face of your business on your signboard, shop page, website, WhatsApp profile and packaging. It does not need to be expensive. It needs to be clear, readable on a small phone screen, and used the same way everywhere.

Quick answer: Pick one or two colours, a readable font and a simple symbol or your initials. Make it in a free design tool (many offer logo templates), export a square version (for profiles and your shop) and a wide version (for your website header and signboard) as PNG, and test that it is still readable when tiny.

Step 1: Decide What the Logo Must Say

Your business name is the most important part. Add a short tagline only if it helps ("Water Treatment & Vending Machines"). Think about your buyers: a baby shop can be soft and friendly, a hardware store strong and bold.

Step 2: Choose Colours and Fonts

One main colour and one accent colour; too many colours look messy and cost more to print.
Check the logo works on white and on a dark background.
Use a clean font that is readable on a phone; avoid thin, curly script for the business name.
Avoid colours and shapes that copy a famous brand.

Step 3: Make It in a Free Tool

Open a free online design tool and search for logo templates in your trade.
Replace the text with your business name and change colours to yours.
Simplify: remove extra shapes and effects.
Make a square version (icon or initials + name) and a wide version (icon + name side by side).
Download as PNG with a transparent background, and keep the editable file.

Logo Sizes You Will Need

Where	Shape	Tip
Shop page / profile pictures	Square	Initials or icon readable in a small circle
Website header	Wide	About 3–4 times wider than tall
WhatsApp Business and Facebook	Square	Keep text big; the image is cropped to a circle
Signboard and print	Wide, high resolution	Ask the printer for the size; vector files print best
Packaging stickers	Square or round	Bold and simple

On Buy More Mall, your shop logo appears on your shop page and at the top of your website. The examples above show real seller logos in a website header.

When to Pay a Designer

If your business is growing, you print a lot, or you need a trademark-worthy mark, a professional designer is worth it. Give them your name, colours, examples you like and where the logo will be used, and ask for the editable source files.